Writing for marketing
Specialist guides and resources to help you create compelling marketing content on every channel
Contents
Featured
Your LinkedIn content strategy: 8 post types and the smartest ways to use them
The rules of engagement on LinkedIn
How to sell yourself on LinkedIn
Advice for lawyers
One big reason lawyers should do more thought leadership (and three common ways to get it wrong)
All articles
Your LinkedIn content strategy: 8 post types and the smartest ways to use them
The rules of engagement on LinkedIn
How to sell yourself on LinkedIn
One big reason lawyers should do more thought leadership (and three common ways to get it wrong)
How to create a B2B email strategy (that supports your overall content strategy)
An actionable guide to omnichannel content strategy
The importance of storytelling in business writing and how to do it well
A practical guide to creating brand tone of voice guidelines (that people will actually use)
How to write a press release [with free template]
How to get your press release picked up by a journalist
How to write a human B2B marketing email [with template]
How to write an irresistible email CTA [with examples]
How to create social media guidelines [with free template]
How to create an effective call to action on LinkedIn
How to create a no-stress social media strategy
How to create an effective and sustainable social media plan [with template]
How to promote and market training courses
How to write a winning marketing proposal [with presentation template]
Thought leadership: what it is, how to do it and why your company needs it
How to write an effective elevator pitch – and use it in your business [with examples]
Useful resources
Prompting Success
The Boardroom Advantage
Report briefing template
Proofreading checklist
Case studies
See how we've helped our clients
Writing to customers
HSBC overhaul complaint-handling style to cut comeback and connect with customers
HSBC
Business report writing, Writing to the board
'We cut the iterations on our strategy documents from 56 to just 4!'
Shawbrook Bank
Professional email writing
Small UK charity makes big international impact thanks to clear, convincing communications
Refugee Rights Europe
Business writing essentials
Concise, consistent and contract-winning writing at Spinning Clock
Spinning Clock
Business writing essentials, Writing to customers
Demystifying legal speak at Nabarro for a rebrand that sets it apart from the competition
Nabarro
Business report writing, Professional email writing
Heartlands High School invests in better writing skills for a stronger future
Heartlands High School
Corporate communications
Tailored treatment means healthier writing at The King’s Fund
The King’s Fund
Business report writing
Making crucial health information accessible for the people who need it
The Health Policy Partnership
Technical writing, Writing to customers
Environment Agency cultivates a new public image
Environment Agency
Bids and proposals
Streamlining the writing process and speaking with one voice at Suez Environnement Group
Suez Environnement Group
