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Business case writing
It’s sad but true: many good ideas go to waste simply because they don’t get the attention they deserve.
Overview
A persuasive, easy-to-follow business case helps you communicate your ideas to decision-makers clearly – which ultimately means more cases getting the thumbs up. That’s why we made this course. It’s designed to help teams who write business cases to internal decision-makers – such as board members, senior managers and department heads.
But this isn’t just an off-the-shelf course: we’ll create bespoke materials by working with you and tailoring the learning using real-life examples of your organisation’s documents.
Outcomes
A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs, while ensuring delegates make rapid, targeted improvements.
By the end of the training, attendees will be able to:
- Construct a powerful argument that puts forward the very strongest case for their ideal
- Leave decision-makers in no doubt about why the case deserves their full attention
- Effectively promote the benefits of their project, leaving no key arguments out
- Create reader-centred proposals and business cases
- Write confidently and clearly, so their message is not lost in needlessly elaborate or technical language
- Use correct grammar and punctuation
- Leave a positive final impression.
Who's it for?
Any team who want to persuade stakeholders to buy, sell, sign off or agree to a project.
Non-native English speakers on your team? See if our course is suitable.
What level is it for?
Any level. We tailor the content to meet participants’ needs, documents and backgrounds.
Training built around you
A practical, lively learning programme to match your needs, delivered by an experienced expert.
Every course includes
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
For groups*
Tailored
to you
Where
Duration
Online or in-person
Tailored to you
Price
All our programmes are bespoke, so the exact cost will depend on your needs. But typical budgets start at around £300 per person. See here for more details. (Page opens in a new tab.)
Course programmes
*Need training for yourself?
Check out our public courses