Storytelling in business
Harness the power of strategic narrative – and transform your impact and influence – through this expert-led storytelling for business course.
Overview
Stories are how the human brain makes sense of the world, so they are also an incredibly powerful way to build authority and influence. Yet storytelling is also a topic that’s often overlooked and misunderstood.
Most people fail to see its relevance or understand how to apply it in their professional roles. It simply sounds a bit too ‘woo-woo’ for work.
Yet neuroscience and psychology research suggests that we usually base our decisions on emotion, not logic. (It’s only afterwards that we retrofit logical reasons to justify them.) And the best way to tap into those emotions is through story.
Harness the power of strategic narrative
As humans, we tell ourselves stories all the time, from the instant we wake up to the moment we finally drift off to sleep. This inner narrative is how our brain makes sense of the world. To change anyone’s mind you need to interrupt that silent monologue and replace it with a new, more compelling one.
Stories also shape our organisations: stories of how they were founded, of the challenges we face, and of our people, products and customers. So they hold the key to how everyone makes progress together.
This expert-led course reveals the hidden science of storytelling and shows you exactly how to harness it for impact and influence.
Outcomes
This practical, engaging programme is run by an expert trainer who has spent their career connecting audiences with ideas through powerful storytelling. It reveals how to develop and share strategic narratives that connect with prospects, clients, customers and colleagues.
When working with groups in organisations, we usually run it as two half days online or one full day in person. But we can adapt both the course length and content to suit your needs.
What you will learn
All our courses are bespoke. But typically, your team will learn how to:
- understand the difference between presenting information and shaping a decision
- take charge of the narrative instead of surrendering control of it
- find the stories worth telling in their own work and organisation
- hook the audience, creating curiosity to know what comes next
- engage and communicate emotion (intentionally, not accidentally)
- use ‘microstories’ to turn routine updates, emails and slides into something the brain can’t ignore
- sidestep the brain’s mental shortcuts that lead to poor decisions
- drive action and create impact through compelling stories that stick.
Download this Storytelling for business course guide for full details and a sample course outline.
Who's it for?
Anyone who needs to inspire and influence others or to express complex ideas powerfully and memorably.
This course can also be tailored for those needing to explain technical issues to non-expert audiences.
Find the training that fits
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Tailored to you
Expert trainers
Trainer is a communication professional who's spent their career connecting audiences and individuals with ideas.
Individual analysis
Individual analysis of learners’ communication plus one to-one feedback with the expert trainer, showing each person exactly how to apply what they’ve learned
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
Harness AI
Learn how to get the most from AI tools: supercharge your communication without losing your human edge (optional)
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's communication
Where
Online virtual classroom
Online or in-person
Duration
One day
Tailored to you
Price
£495
per person + VAT
Get a quote
for your bespoke course
Course programmes
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs..
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online or in-person
Duration
Tailored to you
Course programmes
Price
Get a quote
for your bespoke course
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
Individual writing analysis
We'll analyse your writing across 15 different areas
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Duration
One day
Course programmes
Price
£495
per person + VAT
Register your interest
We do not currently have any spaces available for individuals to book on this course.
We usually schedule new course dates around two to three months ahead of the date the course will run. If you would like to be contacted as soon as places on this course become available, then please register your interest below.
What our learners say about us
Let's talk
Arrange a call for later
Don’t have time to talk now? Send us a message and we’ll get back to you. Alternatively, book a meeting with one of our training consultants to find out how we can help.
Speak to someone now
We’re on hand to help. Call us now or use our live chat to speak to one of our team directly.
