Featured course

Gary delivering a business-writing course

High-impact business writing with AI

Courses

Explore our range of courses, covering all topic areas of writing at work.

Choose from three formats: prescheduled trainer-led courses open to anyone, self-paced online learning and tailored in-house courses built around your needs.

Popular courses

Business report writing

$

Bid, tender and sales-proposal writing

$

Writing exceptional board reports

$

Policy and procedure writing

$

Storytelling in business

$

High-impact business writing with AI

$

View all courses

5
Woman in glasses, looking at screen and frowning

When information is cheap, thinking is priceless

Interview still of host J. Alex Greenwood and guest Rob Ashton, with YouTube play button

Is AI making our writing better – or worse? PR After Hours interview

More from the blog

5

Resources

Whether your next task is a report, a press release or a presentation, a little help goes a long way. Find actionable, expert guides and tips in our Knowledge Hub.

Bids and proposals

$

AI

$

Business writing essentials

$

Writing to the board

$

Writing to customers

$

Writing for marketing

$

Technical writing

$

Professional email writing

$

Business report writing

$

Corporate communications

$

View all resources

5

FAQs

You’ll find answers to the most common questions we get about our training on this page. If we haven’t answered your question, you can submit it there. 

Explore our FAQs

$

Useful information

If you’re considering our training, these pages will give you a fuller picture of what we do and how we do it – and how it can help you or your team.

Our pricing

$

Our approach

$

Our writing analysis

$

Coaching enquiry

$

AI Ready

$

Emphasis is the UK’s leading communication training company, offering specialist learning programmes and consultancy services to private and public sector organisations all over the world.

About us

Emphasis has been training companies and individuals in how to make their communication work for 25 years. Find out more about our story and our work below.

Our story

$

Our people

$

Our clients

$

Case studies

$

Courses

Resources

FAQs

About Us

Blog

Words linked to Alzheimer's

 

Your words could say more about you than you realise. New research suggests that changes in vocabulary could be an early sign of Alzheimer’s disease.

The study by scientists at Southampton university focuses on the speeches of former UK Prime Minister Harold Wilson. It supports the theory that he was suffering from the condition but never diagnosed.

Writing in the Journal of Neurolinguistics, the university’s Dr Peter Garrard says he’s detected a marked change in the words Wilson used in the months leading up to his unexpected resignation. It seems that Wilson stopped using his trademark broad vocabulary shortly before he resigned, relying instead on much simpler words.

Dr Garrard has detected similar changes in the work of the author Iris Murdoch, who died of the disease in 1999.

Short words more powerful

The use of short words, of course, is not in itself an indicator of Alzheimer’s. Another famous prime minister and orator, Winston Churchill, favoured short words over long ones, as he felt they were more powerful. Our work with hundreds of the UK’s top organisations over the last ten years suggests that overuse of long words may actually be a sign of under-confidence.

Click here for details of our course on Writing high-impact speeches and presentations.

Subscribe

Expert advice to your inbox