Featured course

Gary delivering a business-writing course

High-impact business writing with AI

Courses

Explore our range of courses, covering all topic areas of writing at work.

Choose from three formats: prescheduled trainer-led courses open to anyone, self-paced online learning and tailored in-house courses built around your needs.

Popular courses

Business report writing

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Bid, tender and sales-proposal writing

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Writing exceptional board reports

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Policy and procedure writing

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Storytelling in business

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High-impact business writing with AI

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Woman in glasses, looking at screen and frowning

When information is cheap, thinking is priceless

Interview still of host J. Alex Greenwood and guest Rob Ashton, with YouTube play button

Is AI making our writing better – or worse? PR After Hours interview

More from the blog

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Resources

Whether your next task is a report, a press release or a presentation, a little help goes a long way. Find actionable, expert guides and tips in our Knowledge Hub.

Bids and proposals

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AI

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Business writing essentials

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Writing to the board

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Writing to customers

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Writing for marketing

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Technical writing

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Professional email writing

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Business report writing

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Corporate communications

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FAQs

You’ll find answers to the most common questions we get about our training on this page. If we haven’t answered your question, you can submit it there. 

Explore our FAQs

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Useful information

If you’re considering our training, these pages will give you a fuller picture of what we do and how we do it – and how it can help you or your team.

Our pricing

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Our approach

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Our writing analysis

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Coaching enquiry

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AI Ready

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Emphasis is the UK’s leading communication training company, offering specialist learning programmes and consultancy services to private and public sector organisations all over the world.

About us

Emphasis has been training companies and individuals in how to make their communication work for 25 years. Find out more about our story and our work below.

Our story

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Our people

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Our clients

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Case studies

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Courses

Resources

FAQs

About Us

Paul White

Paul has helped some of the world’s leading companies bid for their most complex opportunities, with contract values that have run from tens of millions up to hundreds of millions of pounds.

He works with bid teams to help them to maximise evaluation marks by focusing on delivering value to the customer and by uncovering ways to outsmart the competition. He shares his methodical yet innovative approach in his articles on the Emphasis Knowledge Hub.

How to write winning bids with tight limits on characters, words or pages

Bids and proposals, Knowledge Hub

Executive summaries for bids and proposals: a Q&A

Bids and proposals, Knowledge Hub

Better bid/no-bid decisions – three signs you should say no

Bids and proposals, Knowledge Hub

Want to give your bids the winning edge? Use theme statements

Bids and proposals, Knowledge Hub

How to boost your bid win rate by ghosting your competitors

Bids and proposals, Knowledge Hub